Selectronic News

Selectronic in-house design service second to none


Full life cycle custom design project management is key.


HAVING a top team is imperative for companies to provide the best deal and leading service for their customers.

And opto-electronic technology experts Selectronic believe they have the best of the bunch.

“It is important to have a team you can trust to give your customers the best service possible,” said MD Kevin Dry. “That is where we score highly – take, for instance, our Project Manager Fei Mao who provides an in-house design service for us which is second to none.”

Fei’s career started in Shanghai as a hardware design engineer in the marine industry, with four years in circuit diagram design and PCB layout experience.

“I came to the UK to work for Selectronic focusing on embedded display and LED lighting products. After seven years in a technical support and engineering management role, I joined JLR Special Vehicle Operation, as the main electrical design specialist in the VP electrical team.

“I was looking after the new ECU development, working with different Tier 1 suppliers. The experience of working in the UK with top OEMs give me full confidence in supporting complex design projects.

“I re-joined Selectronic after a short journey in JLR and now focus on key projects, accounts management and delivery.”

And Fei is always updating and improving his knowledge of the industry to keep ahead of the game. “On the technical side I am always keeping my knowledge updated on embedded electronics, automotive electronics, networking, lighting and display technologies.

“And I am always willing to get my hands dirty on solving engineering problems!

“With my broad range of electronics knowledge and solid electronics design background it allows me to understand customer requirements and bring the most suitable technology into their projects.

“And with so many years of end-to-end project of in-house design experience for different industry customers I can bring the best practice designs across the industry and benefit the customer.”

MD Dry is proud of his team and said the key elements Fei Mao offers Selectronic for successful customer project management are:

  • Full life cycle custom design project management;
  • 10 years embedded electronics design experience;
  • Familiar with LCD & LED display technologies and manufacturing process;
  • Understand customer requirements but also understand industry requirements;
  • Delivery solution within customer expectation.

Selectronic, based at Witney in Oxfordshire and celebrating their 40th anniversary this  year, are specialists in custom design solutions and driver configurations associated with TFT, LCDs, LEDs and OLEDs.

For more information contact the Selectronic Sales Office on 01993778000 or email