UK Office


Our team at Selectronic have many years of experience within their chosen sector.

As a company with over 35 years in the electronics industry, we believe that having a strong team is the fuel to innovation.

KEVIN DRY - Managing Director

Kevin Dry  

Kevin has been with Selectronic since 1986 previously working for EAO AG as a Sales Manager. Building on his technical and sales experience he became Director of Sales in 1992 , Sales Director in 1999 and Managing Director four years later.  His emphasis has always been about sales success based on innovation combined with building understanding and knowledge of key customers, our technology and our suppliers. He spearheaded the companies early moves away from broad line distribution into promoting custom optoelectronic design opportunities into major global accounts which remains today the core activity area of the company.

As Managing Director he now aims to use all the experience he has gained to secure the future success of an already established legacy.

KELVIN STARK - Sales Director


Kelvin joined Selectronic January 1990 as account manager with the responsibility of targeting Selectronic’s products and services to meet the needs of the gaming industry. Before joining Selectronic Kelvin did his electronics apprenticeship in the R.A.F. working on both Harrier and Tornado aircraft. He became Sales Director in December 2001 and a shareholder in February 2003.

Since joining Selectronic Kelvin has gained extensive knowledge of technology and production techniques for optoelectronics ensuring Selectronic stays at the forefront of design / development and enabling our key customers to remain market leaders through innovation. During this time he has helped grow Selectronic into a global partner for our customers worldwide ensuring we give a total solution regardless of location. Now with the addition of our China office and team there that journey continues.

LEON QUINN - Finance Director


Leon qualified as a Chartered Management Accountant in 2003 and has over 25 years accounting experience working within various industries and business sectors. He joined Selectronic in January 2011 to head up the Finance Department. During this time he has worked alongside the business owners in establishing subsidiary companies in Hong Kong and China making Selectronic a truly global operation.


CLARE MACEACHRANE - Operations Director


Having worked at Selectronic for over 16 years in Customer Support and Material Control/Management, Clare knows the varied requirements and logistical needs/systems needed to support our clients. With our supplier partnerships and team of experienced world-wide freight forwarders, we can offer a diverse range of solutions to ensure that the ideal product along with the best logistics proposals are just a phone or email away.


ALEX MCKEE - Senior Internal Sales Co-ordinator


Alex’s main focus is making sure your journey with us is a great one. Helping you organise those complex projects whilst giving you a greater depth of knowledge of the technologies, quality and logistics available for you to see your vision fulfilled. Working with our sales team Alex offers an outstanding bespoke service.


Justin Coleman - Consumer /Automotive Business Manager

Justin Coleman  

Justin has over 25 years’ experience of the display industry both from an OEM and a distribution perspective. This matches well with our range of customers, both new and old, where it is important to understand the importance of longevity and availability of products particularly in markets where model lifetime is a crucial deciding factor.




Having been involved with display, touch screen and embedded solution design and specification for over 30 years, Richard brings a wealth of experience that customers old and new find invaluable at all stages of their project cycles.



James Attwood - Retail Business Manager  

Experienced in matching the correct technology and visual appearance for the front face of your product. Working with you to take your project requirements from concept stage to mass production.


Xuesong Hu - Technical Manager


Xuesong received a PhD in Photonics/Optoelectronics from Cambridge University in 2010 and has over ten years’ experience in optoelectronics and optics. He has been working in the universities and industrial sectors, previously working as a Research Scientist at Sharp Labs, Oxford, before joining the team at Selectronic.


Our team